The workplace has definitely changed. Performance is still important, as is networking and efficiency, but perhaps the greatest skill you need these days is the ability to give an effective presentation. An effective presentation is useful in a variety of situations, regardless of your position or job title. Here are a couple ways that an effective presentation is useful as well as how to give an effective presentation.
Obviously, when dealing with clients, vendors or prospective customers or, perhaps when attending a local business networking group, an effective presentation is crucial. Odds are that the people you are meeting with are meeting with dozens of other people like you, that are offering essentially the same product or service. It is an effective presentation that will stand out and help you secure the contract, the sale or the business transaction. More and more, being successful at your job means being able to successfully defend and present your ability to do your job well. Whether it is evaluations or job performance interviews, having an effective presentation is crucial to explaining how you do your job and how well you do your job. So what are the keys to an effective presentation? Well, first of all, you must absolutely know what you are talking about.
There are a very select few that can know absolutely nothing about what they are talking about and still sell that idea. You are probably not one of these people. So the only way to compete is to become an expert. However, the flip side to that as it pertains to effective presentation is that you need to know exactly what the listener needs to know. What is it they are looking for in the product you are selling? Is it new features? Is it quality craftsmanship? Know what the person wants and communicate exactly how they will get it. This is another key to effective presentation: say exactly what needs to be said, and no more or less. If you say less, you will confuse your listener as they will feel like something is missing, even if they don’t know what it is. Saying too much overwhelms your costumer and often leads to confusion and mistrust.
An effective presentation has never been more important than it is today. Whether you are in sales or not, eventually you will have to present your ideas, your product, or your expertise. If you can do this effectively, you can reap many rewards.